Mortgage lender HDFC on Tuesday launched a spot offer on WhatsApp to provide an in-principle home loan approval for buyers within 2 minutes.
HDFC’s Spot Offer on WhatsApp’ is a platform that will enable prospective borrowers to get an in-principle home loan approval instantly, the lender said in a statement.
All that the users have to do is initiate a conversation on HDFC’s WhatsApp number (+91 9867000000) and provide some basic information, in a few clicks through a guided conversational flow, it said.
On basis of the information keyed in by the customer, a provisional home loan offer letter is generated instantaneously.
The home loan spot offer facility can be availed 24×7, it said, adding there is no waiting time’ for the home loan approval letter. This facility is available to salaried resident Indians.
“We at HDFC have been focusing and investing on digital transformation for better customer experience and engagement. Demand for housing in India continues to remain extremely robust,” HDFC Managing Director Renu Sud Karnad said.
Today, she said, there is a strong desire to be a homeowner and demand for housing continues to be from both first-time homeowners as well as those moving up the property ladder generally into larger homes.
HDFC has launched host of digitally enabled services to help the customer conveniently manage their home loan account. Today, over 91 per cent of new loan applications received are through digital channels, up from less than 20 per cent before the pandemic.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.