Amazon opens first physical clothing store in Los Angeles: Report

Amazon opens first physical clothing store in Los Angeles: Report opened its first physical clothing store, the latest brick-and-mortar initiative from the world’s largest online retailer said.

Called Amazon Style, the shop is located in Glendale, California, near Los Angeles.

Amazon has pledged to open stores only when it has something original to offer customers.

In Style’s case, the new wrinkle is an app that lets shoppers scan codes on displayed items, which employees fetch in the right size or color and then send to a fitting room or checkout counter.

Amazon has built a giant e-commerce business selling basic clothing items like packs of t-shirts. But it has had less success courting fashion brands, which have long balked at counterfeits on Amazon’s third-party marketplace.

The new store will sell brands including Lacoste, Levi’s and Steve Madden, according to the outlet’s website.

The opening comes two months after Amazon said it was closing dozens of physical bookstores, “Amazon 4-Star” stores and mall pop-up kiosks so the it could focus on its chain of Fresh supermarkets.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Read More


Please enter your comment!
Please enter your name here